In the Financial Times, Vanessa Friedman writes that the secret to the success of Thierry Mugler’s Angel fragrance is the essence of cotton candy at its core—seriously. Apparently it’s the nostalgia that attracts legions of women to a particular perfume. Whether Apple, as in the computer company, has been around long enough to inspire nostalgia is arguable, but Friedman writes that an Australian art collective called Greatest Hits has commissioned a scent inspired by the iconic brand.
Greatest Hits asked Air Aroma coach outlet, a New York-based scent manufacturer coach outlet, to whip up “the scent of an Apple product being opened for the first time.” The perfume, which is part of an exhibition they’re currently staging in Melbourne coach outlet, “encompasses the smell of the plastic wrap covering the box coach outlet, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.”
Photo: Greatest Hits
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